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ROS (Run-Of-Site) Advertising |
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CPM |
Cost per thousand page views |
$1.00 |
|
CTR |
Average Click-Through Rate ** |
1% to 2% |
|
Click-Through per Thousand ** |
10 to 20 |
|
CPC |
Cost per Click-Through ** |
$.10 to $0.05 |
** CTR and CPC will vary from site to site.
Example: If your banner achieves a CTR of 5%, your CPC could be $0.02.
Banner Specifications
- Dimensions: Standard 468 x 60 pixels
- File Size: 12K maximum.
Reports
- Real Time Reports: Number of impressions and click-throughs by day, month and cumulative totals
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